A3 brings together the wine, beer and spirits agencies

to allow Quebecers to enjoy a wide variety of quality products from around the world at a fair price.

95%

of sales in volume at the SAQ

94%

of sales in $ at the SAQ

50%

of private import sales

+4G$

in sales at the SAQ

L'Indice A3

To better understand the habits and expectations of Quebec alcohol consumers, A3 conducts an annual web survey of over 1,000 Quebec adults.
To better understand the habits and expectations of Quebec alcohol consumers, A3 conducts an annual web survey of over 1,000 Quebec adults.
To better understand the habits and expectations of Quebec alcohol consumers, A3 conducts an annual web survey of over 1,000 Quebec adults.

Agents, crops to glass

Because they know the market and how it works, agents are essential players in the SAQ's work. They advise the producers they represent to access and develop the Quebec market.

Directory of members

A3 brings together 80 wine, beer and spirits agencies and some 20 affiliated members. Are you looking for the contact information of a member agency?

Need an agent?

Are you a wine, beer and/or spirits producer looking for an agent to represent you with the SAQ in Quebec?

News

17 March 2026
Modernizing the alcohol sector: A3 wants to be at the heart of consultations
“A3, the association of nearly 80 wine, beer and spirits agencies representing over 90% of products found at the SAQ and nearly half of private imports, has learned of the announcement by Samuel Poulin, Minister for the Economy and Small […]
14 July 2025
“Consuming Better” – Second Edition of A3’s Study on How Quebecers Approach Wine, Beer, and Spirits
Unveiling of L’Indice A3 Montreal, July 13, 2025 – A3, the wine, beer and spirits agencies, unveils for the second year its portrait of what influences Quebecers’ choices and expectations when it comes to choosing an alcoholic beverage. One of […]

Events

A3 organizes various events for industry professionals and Quebec consumers to highlight the diversity of its members and the different product universes they represent.